Cookie Policy

Our Use of Cookies

Last Updated: June, 2020

When you visit a Powerfully Feminine LLC (PFI) website, we will use cookies to give you the best experience on our website (and to keep it free!). Cookies are small text files stored on your device. The information collected does not usually directly identify you; oftentimes, the information is tied to a cookie ID, advertising ID, IP address, or similar online/device identifier.

The specific types of cookies served through our website and the purposes they perform are described below.

Strictly Necessary Cookies

These cookies are necessary for our PFI sites to function or to enable our affiliate program, and cannot be switched off in our systems. They do not store any personally identifiable information.

These cookies are set in response to actions made by you which amount to a request for services (e.g., submitting a PFI site URL into your browser, clicking an affiliate link to one of our marketing landing pages).

They ensure the proper technical functioning of such service (e.g., carrying out necessary transmissions over the internet, ensuring proper attribution to affiliates who have referred you, showing a website version that has a broadband-related data quantity corresponding to that of your Internet connection, changing from Http to https as appropriate, etc.).

More Information on Affiliate Program Cookies: Where you have landed on one of our pages due to a link provided by our trusted affiliates, a cookie is set by our referral marketing provider as necessary for the affiliate to get credit for referring you and for you to get any bonuses or rewards that the affiliate may have offered you for following their referral link. These cookies are what are called ‘third-party’ cookies since they are set by Ambassador, our affiliate marketing platform. They are listed in the following table.

If you do not allow these cookies (e.g., through browser settings or our cookie privacy manager), some parts of the site will not work.

 

Name Purpose Provider Expiration
OptanonConsent Used to remember your cookie preferences powerfullyfem.com

programs.powerfullyfem.com

 1 year

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. These cookies may collect IP addresses and generate a randomized unique identifier to analyze how frequently a visitor revisits the same site and other metrics such as page views, referral websites (i.e., which site the visitor came from), and bounce metrics. If you do not allow these cookies, we will not know when you have visited our site, and will not be able to monitor its performance.

 

Name Purpose Provider Expiration
_gat Enables our use of Google Analytics powerfullyfem.com
programs.powerfullyfem.com		 1 minute
_gat_[ followed by a 13 character ID] Enables our use of Google Analytics powerfullyfem.com
programs.powerfullyfem.com		 1 minute
_ga Enables our use of Google Analytics powerfullyfem.com
programs.powerfullyfem.com		 2 years
_gid Enables our use of Google Analytics powerfullyfem.com
programs.powerfullyfem.com		 24 hours
mfl-forms Used by Google Analytics to track the effectiveness of our online marketing campaigns powerfullyfem.com
programs.powerfullyfem.com		 30 days
_vwo_uuid_v2 Used to understand the performance of our website using Visual Website Optimizer powerfullyfem.com
programs.powerfullyfem.com		 1 year
JSESSIONID Used by New Relic to understand the performance of our website nr-data.net When browsing session ends
omSeen-[followed
by a unique
combination of
20 alphanumeric numbers]		 Used by our use of OptinMonster to understand returning visitors to our website powerfullyfem.com
programs.powerfullyfem.com		 30 days
_omappvs Used by our use of OptinMonster to understand returning visitors to our website powerfullyfem.com
programs.powerfullyfem.com		 3999 days
omSeen-e5gmu
y0lfm6yq68nmgrp		 Used by our use of OptinMonster to understand returning visitors to our website a.optmnstr.com 30 days

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. The purpose of these cookies is to provide you with a more personalized experience on our site based on your previous visits and selections, such as language preferences, remembering log-in details, and other conveniences. If you do not allow these cookies, then some or all of these services may not function properly.

 

Name Purpose (my version) Provider Expiration
__smToken Used by our use of Sumo marketing tools powerfullyfem.com
programs.powerfullyfem.com		 1 year
__smUser Used by our use of Sumo marketing tools powerfullyfem.com
programs.powerfullyfem.com		 When browsing session ends
vuid Used by Vimeo when we show you videos on our website vimeo.com 2 years
__cfduid Used by multiple providers to improve the performance of various services we use bufferapp.com
appboycdn.com
activecampaign.com
onetrust.com		 When browsing session ends
ab.storage.sessionId.[followed by a unique identifier] Used by our use of Braze to manage your account, personalize your experience on our website, and for marketing purposes powerfullyfem.com
programs.powerfullyfem.com		 20 years
ab.storage.deviceId.[followed by a unique identifier] Used by our use of Braze to manage your account, personalize your experience on our website, and for marketing purposes powerfullyfem.com
programs.powerfullyfem.com		 20 years
mfl-forms Used when we ask you to fill in a web form powerfullyfem.com
programs.powerfullyfem.com		 30 days

Targeting Cookies

Targeting cookies are a primary way that websites are kept free. These cookies may be set through our site by our advertising partners, who may be separate controllers of the data obtained. The cookies work primarily through uniquely identifying your device (e.g., advertising ID, IP address, geolocation), and used to build a profile of your interests and show you relevant adverts on our sites and other sites. If you do not allow these cookies, you will experience less targeted advertising.

 

Name Purpose (my version) Provider Expiration
_fbp Used by our use of Facebook to deliver advertising powerfullyfem.com
programs.powerfullyfem.com		 90 days
AA003 Used by Facebook to deliver advertising atdmt.com 3 months
ATN Used by Facebook to deliver advertising atdmt.com 2 years
fr Used by Facebook to deliver advertising facebook.com 90 days
lidc Used when you share content via LinkedIn linkedin.com 1 day
bcookie Used when you share content via LinkedIn linkedin.com 2 years
bscookie Used when you share content via LinkedIn www.linkedin.com 2 years
GPS Used by Google to deliver advertising youtube.com 30 mins
IDE Used by Google to deliver advertising doubleclick.net
powerfullyfem.com
programs.powerfullyfem.com		 2 years
personalization_id Use when you share content via Twitter twitter.com 2 years
VISITOR_INFO1_LIVE Used when you view videos on our website via YouTube youtube.com 6 months
YSC Used when you view videos on our website via YouTube youtube.com When browsing session ends
edgebucket Used by Reddit to deliver advertising reddit.com 2 years
initref Used by Reddit to deliver advertising reddit.com When browsing session ends

How can I control cookies?

As your data controller, we respect your right to privacy and allow you to choose which types of cookies you would prefer to use (unless such cookies are considered “strictly necessary”). You can control cookies by using our cookie preference manager by clicking the button below. Click on the different category headings to find out more and change our default settings. Keep in mind that blocking some types of cookies may impact your experience of our sites and the services we are able to offer. The cookie settings that you choose will be remembered whenever you visit any of PFI’s sites and you may change your settings at any time.

 

COOKIE SETTINGS

Of course, we will need to use a cookie to remember the settings that you have chosen within this cookie privacy manager. This will have a couple of consequences:

  • If you delete all your cookies, you will have to update your settings with us again.
  • If you use a different device or browser, you will have to tell us your settings again.

Alternatively, you can control cookies directly from your web browser  Most browsers allow you to control cookies as part of their settings and preferences. Please refer to your specific browser for instructions on how to disable, limit, and delete cookies.

The following links are provided for your convenience. Click on the relevant link below to access detailed information regarding cookie settings. Should your browser not be listed here, you should review the help pages for your specific browser to see what features are offered for adjusting your cookie settings:

Where can I find more information about cookies?

You can learn more about cookies at the following third-party websites: